How to Choose the Perfect Font for Your Wix Website

Your website’s font isn’t just about aesthetics—it’s a silent ambassador for your brand. Whether you're building a portfolio, launching a product, or running a local business, the right typography on your Wix site can elevate your message, guide your visitors, and even boost conversions. But with so many options, how do you choose the right one?

Let’s break it down.

1. Understand Your Brand Personality

Before diving into font libraries, ask: What does my brand sound like?

• Professional & Trustworthy: Consider clean, serif fonts like Georgia or Merriweather.

• Modern & Minimalist: Sans-serif fonts like Helvetica Neue or Montserrat work well.

• Creative & Playful: Try display fonts like Pacifico or Fredoka One—but use sparingly.

  
  

Tip: Write a short brand statement and test how it looks in different fonts. Does the tone match the message?

2. Prioritize Readability

No matter how stylish a font is, if it’s hard to read, it’s a no-go.

• Stick to 14–18px for body text.

• Use high contrast between text and background.

• Avoid overly decorative fonts for paragraphs—save those for headings or accents

  
  

Wix makes it easy to preview fonts live, so test on both desktop and mobile views.

3. Pair Fonts Thoughtfully

Font pairing is like matchmaking—some combinations just click.

• Classic Combo: Playfair Display (headings) + Lato (body)

• Bold & Friendly: Raleway (headings) + Open Sans (body)

• Elegant & Clean: Cormorant Garamond (headings) + Source Sans Pro (body)

  
  

Experiment: Wix’s built-in font sets are a great starting point. You can also upload custom fonts if you have a brand kit.

4. Test Across Devices

Fonts can behave differently on phones vs. desktops. Wix’s responsive editor lets you tweak font sizes and spacing per device.

• Check for line breaks, spacing, and legibility.

• Use Wix’s Preview Mode to simulate real user experience.

  
  

5. Use Wix’s Design Tools